Location-powered advertising and analytics company, Blis has released a new report that highlights the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.
In this post from ‘The changing behaviour series’ we look at what Lockdown 2.0 means for retailers in the UK.
In this latest report ‘Behaviour change is real: how brands can harness it’ we dig in deeper to these stages, exploring the nuances of the stability period with the additional phases that have emerged.
Following a Brand Innovators discussion with Ivonne Kinser, Head of Digital Marketing and Innovation Lead, Avocados from Mexico, we take a look at how her company uses consumer behaviour to drive results at their unique intersection of live produce and consumer packaged goods (CPG) and how they are innovating in the e-commerce space.
Whether it’s back-to-school season or holiday shopping, retailers are struggling in the fast-evolving retail landscape.
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy from online giants like Amazon.
Shoppers are predicted to spend $83.6 billion this back-to-school season, a more than 10% increase
In the past decade, we’ve seen a huge change in retail with the emergence of new approaches to shopper engagement, such as mattress retailer Casper’s experience outposts and fashion retailer Club Monaco’s coffee shop and bookstore integrations.