Whether it’s back-to-school season or holiday shopping, retailers are struggling in the fast-evolving retail landscape.
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy from online giants like Amazon.
Shoppers are predicted to spend $83.6 billion this back-to-school season, a more than 10% increase
In the past decade, we’ve seen a huge change in retail with the emergence of new approaches to shopper engagement, such as mattress retailer Casper’s experience outposts and fashion retailer Club Monaco’s coffee shop and bookstore integrations.