Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.
Much of our current movement must be planned and timed specifically. Public transportation is operating with reduced capacity and social distancing measures in most places. Public spaces and leisure areas face similar precautions, limiting the amount of potential for serendipitous encounters. Less meet-ups with friends to grab a coffee and a bite to eat and less opportunities for well-dressed windows to entice us to purchase.
How can marketers make the most of Ramadan in Indonesia? For marketers in FMCG, restaurants and travel, Blis has some advice.
Global martech leader offers nine tips for FMCG, food and travel marketers this Ramadan
Global martech leader Blis offers nine tips for FMCG, food and travel marketers this Ramadan
We’re living in exciting (retail) times. The FMCG sector has been undergoing a decade of
The campaign was found to drive an additional 13,533 hyperlifers to stores during the campaign and gave Doritos a ROI of £1.13 for the Heatburst product. It had a view through rate of 89 per cent with 2,529,384 video starts and 2,249,296 video completes.