GeoMarketing

CVS Reigns Supreme while Rite Aid Lags Behind

Pharmacies have become essential to a modern, healthy life, but it’s hard to say who the definitive category leader is. CVS has led the news cycle thanks to ongoing conversations regarding its potential acquisition of healthcare leader Aetna.

Daily News: LSA Insider Roundup

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

36% Of Consumers Browse Mobile & In-Store Simultaneously

“By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion,” says Gil Larsen, VP Americas at Blis.

2018 Online-To-Offline Marketing Predictions

It may be hard to imagine the shape of things to come in 2018, but we surveyed several executives in the space to peer into their respective crystal balls on what to expect over the next 12 months.

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