Click Insights: Understanding location data and why accurate location-based targeting works
Amy Fox, Product Director of Blis talks about good vs bad location data and why accurate location-based intelligence is so valuable and exciting.
Why Marketers Need to Start Embracing the True Potential of GPS
In response to Gary Tramer’s anti-GPS opinion piece published in Mumbrella last week, Tom Gregory from mobile location marketing specialist Blis argues the case for GPS.
How to clean your dirty data
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise