Habits to Home

From Brand News: Heinz increases sales by 3.8% with a drive to store campaign created with Blis

First food customer in Italy to have adopted the new Habits to Home product from Blis, a company specializing in location powered advertising and analytics, Heinz achieved significant results through the ‘As you like eat’ campaign: a 44% increase in in-store traffic and sales up 3.8%.

Kraft Heinz and Publicis Commerce achieve media first in the Netherlands

Kraft Heinz is the first company in the Netherlands to deploy the new Habits to Home Targeting product from Blis, the location-driven advertising and analytics partner.

Kraft Heinz and Publicis Commerce achieve media first in The Netherlands with Blis’ new Habits to Home Targeting

Kraft Heinz is the first company in the Netherlands to deploy the new Habits to Home Targeting product from Blis, the location-driven advertising and analytics partner. The activation resulted in approximately 1,000 incremental supermarket visits over two weeks and an uplift of 77.19%, more than double the FMCG benchmark.

5 Ways to Use Location-Targeted Ads During a Pandemic

Technology from location-powered advertising firms like Blis is being used during the Covid era to help brand advertisers identify and reach entire households at scale.