Our new Retail Holiday tracker combines Blis’ proprietary footfall data with insights to reveal the impacts of COVID, restrictions and key retail events on consumer trends across the globe. The 1-pagers are updated regularly to reflect new consumer patterns and help marketers and media planners prepare for the upcoming holiday season.
Blis is excited to announce the release of a new infographic that provides essential holiday tips for marketers and business owners hoping to get ahead of the 2021 holiday season. The biggest takeaway: consumers are shopping in-person again.
New York City attracts shoppers from all over the world during the holiday season. From
Blis announced the launch of a new research report titled A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year, which uncovered how American consumers are planning to shop this holiday season. For many this year, gift buying will be status quo.
For retailers, the holidays seem to start earlier and earlier every year, with some retailers
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy from online giants like Amazon.
A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year
Blis embarked on a 2,000-person study to understand the actual consumption habits of 2018 shoppers this holiday season, as well as how consumers feel about the retail industry in an attempt to find the truth beyond what media headlines are declaring.
Consumer confidence in the U.S. soared this month to the highest level it’s hit since September 2000, according to nonprofit research organization The Conference Board, as low unemployment and an optimistic outlook encourage Americans to spend.
consumer gift buying will follow typical lines for the most part this holiday season. But for the 18.7% of shoppers who plan to spend more money this year at the holidays, 64.5% are inclined to spend anywhere from 10% to 40% more than expected if a physical retail location is holding a sale.