Holiday Shopping

Find out the retail trends in the run-up to this holiday season

Find out the retail trends in the run-up to this holiday season

Our new Retail Holiday tracker combines Blis’ proprietary footfall data with insights to reveal the impacts of COVID, restrictions and key retail events on consumer trends across the globe. The 1-pagers are updated regularly to reflect new consumer patterns and help marketers and media planners prepare for the upcoming holiday season.

Holiday Gift Giving I Cision Roundup

Blis announced the launch of a new research report titled A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year, which uncovered how American consumers are planning to shop this holiday season. For many this year, gift buying will be status quo.

Forecast: Most Holiday Shoppers to Buy Online

The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy from online giants like Amazon.

Study Suggests Shoppers Taking Conservative Holiday Approach

consumer gift buying will follow typical lines for the most part this holiday season. But for the 18.7% of shoppers who plan to spend more money this year at the holidays, 64.5% are inclined to spend anywhere from 10% to 40% more than expected if a physical retail location is holding a sale.

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