Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.
Business Insider: Companies are scrambling to prepare for Apple’s upcoming app privacy changes. Here’s what we know so far.
Apple threw a wrench into the mobile-app ad industry in June when it announced a major privacy update that will require app developers to get permission from iPhone users to track them, and the rumor swirling is that Apple — after postponing the launch date in September — is preparing for a March rollout, multiple sources told Business Insider.