iOS14

From IT Pro Portal: What’s the solution for marketers in the privacy-first world?

As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.

From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally?

Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?

From The Drum: What’s next for the future of frequency capping?

With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are already adapting and preparing for the new reality, however, others may still have their head in the sand when it comes to facing the sheer extent of the disruption that lies ahead.

From the FT: Apple takes on the internet: the Big Tech battle over privacy

Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.

From the BBC: Tech Tent: Apple’s ad-tracking bombshell

From Digiday: ‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown

The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.

From Business Insider: If you’ve updated to the latest version of Apple’s iOS, 14.5, and still haven’t seen any privacy pop-ups, it could be because of a setting on your iPhone

Apple’s iOS 14.5 update, which began rolling out earlier this week, has a bunch of new features, from emoji to new voices for Siri.

Let’s talk about iOS14

Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.

Business Insider: Companies are scrambling to prepare for Apple’s upcoming app privacy changes. Here’s what we know so far.

Apple threw a wrench into the mobile-app ad industry in June when it announced a major privacy update that will require app developers to get permission from iPhone users to track them, and the rumor swirling is that Apple — after postponing the launch date in September — is preparing for a March rollout, multiple sources told Business Insider.