Using December’s Data to Boost January’s Sales
For brands, the holiday season is often the busiest—and most lucrative—time of year. Consumer spending
Location Intelligence Being Integrated into Major Marketing and Analytics Platforms
CARTO, Blis and Factual partner with Oracle, Salesforce and others to connect online and offline worlds.
3 Attribution Questions You Should Be Asking
Attribution — the process of figuring out how various marketing touchpoints help lead to a
Blis Announces New Collaborations to Improve Measurement of In-Store Sales
Blis teams with Oracle Data Cloud, RSi’s Ansa (Retail Solutions Inc.), IRI and PushSpring to Enhance Targeting and Measure Sales Uplift of Digital Ads
New Collaborations to Improve Measurement of In-Store Sales
Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to
How to Increase ROI and In-store Sales
A shopper’s path to purchase no longer looks like the linear train track it once
Blis and Heineken set new standards for location-based marketing with EMMA award win!
Yesterday, Blis received the ‘Most Effective Proximity Marketing Campaign’ award for its work with Mediavest on Heineken’s Amstel campaign in Tesco and One Stop stores across the UK. Looking for originality, quality, and effectiveness, the prize recognized Amstel, Tesco, One Stop, Mediavest, IRI and Blis for their innovative and collaborative efforts that have set new standards for location-based marketing.