For brands, the holiday season is often the busiest—and most lucrative—time of year. Consumer spending
CARTO, Blis and Factual partner with Oracle, Salesforce and others to connect online and offline worlds.
Attribution — the process of figuring out how various marketing touchpoints help lead to a
Blis teams with Oracle Data Cloud, RSi’s Ansa (Retail Solutions Inc.), IRI and PushSpring to Enhance Targeting and Measure Sales Uplift of Digital Ads
Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to
A shopper’s path to purchase no longer looks like the linear train track it once
Yesterday, Blis received the ‘Most Effective Proximity Marketing Campaign’ award for its work with Mediavest on Heineken’s Amstel campaign in Tesco and One Stop stores across the UK. Looking for originality, quality, and effectiveness, the prize recognized Amstel, Tesco, One Stop, Mediavest, IRI and Blis for their innovative and collaborative efforts that have set new standards for location-based marketing.