Italy Archives

Blis sponsors Osservatorio Internet Media conference on measurement

Cresce il Programmatic DOOH: +19% nel 2024. Blis partner della ricerca di Osservatorio Internet Media

Il Programmatic Digital Out of Home è cresciuto del +19% nel 2024: nonostante gli sviluppi tecnologici persistono ancora alcune barriere alla diffusione sul mercato.

Blis unveils new interactive consumer pulse dashboard in Singapore – From Marketech APAC

Global ad location Blis has announced that it will be rolling out its Consumer Confidence Pulse in Singapore, which acts out as an interactive dashboard that is built on existing trending data around consumer mood to analyze COVID anxiety.

New Blis dashboard now tracks consumer movement over a rolling 13-month period across retail and lifestyle sectors – From B&T

Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic.

Blis launches interactive dashboard as part of its Consumer Confidence Pulse to analyse the impact of COVID anxiety – From Mobile Industry Eye

Location-powered advertising company, Blis, has launched an interactive dashboard as part of its Consumer Confidence Pulse to analyse data trends around consumer mood and COVID anxiety. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors including airports, gyms, malls, restaurants and grocery stores.

Consumer mobility up by almost 60% since mid-2020 – From New Digital Age

UK consumer mobility has increased 57% in the past year, according to data from location-powered programmatic ad firm Blis’ latest Consumer Confidence Pulse tracker.

Blis reveals new interactive dashboard that tracks COVID anxiety levels & consumer movement across 18 retail & lifestyle sectors

Blis, the pioneer of privacy-first location-powered advertising, today reveals its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety.

Thanks to Blis location powered targeting, Loctite achieved an uplift on sales of 24.6% with the drive to supermarket campaign.

Milan, 24/06/2021 – Blis, a leading company in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to the suite of its Activation products. The campaign achieved significant results: a 51% increase in store visits and a 24.6% sales uplift through the promotion of a select group of stores.

From Engage: Italians are ready to shop again, especially when it comes to cars

Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.

During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.

From Streetfight: Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers

Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.