Italy

italy-car-covid

The changing behaviour series: Italians back behind the wheel

As the effects of the pandemic impacted the global motor market, our team ran an analysis to understand the patterns of engagement with auto sales content in Italy as part of ‘The changing behaviour series’. When stores reopened we mapped it against foot traffic to car dealerships providing insights for auto brands in the country.  

Column – A Resource Guide Into The Current State Of Adtech

If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.

However, the wheels of innovation and change continue to turn in digital advertising and adtech the monetisation engine of the free and open internet.  Many people simply do not have the time in the current climate to mine the social noise for real information versus sales pitches.

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