The new Blis mission: to help brands and agencies to target large – scale users in the post cookie world
Read the original article in Italian on La Sicilia here. The new suite of Blis
Wrong place, wrong time: why ‘bad’ location data could be ruining your marketing campaigns
Read the original article in Italian on Data Manager here. Over the past decade the
The changing behaviour series: charting the sentiment of 2020
In this post from ‘The changing behaviour series’ we take a look at the data from the final quarter of 2020, captured in the Blis consumer confidence pulse to identify consumer sentiment in Australia, Singapore, Italy, UK and US.
New Blis report ‘Behaviour change is real: how brands can harness it’
Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.
Control and convenience rule for COVID-19 consumers
Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
The changing behaviour series: Italians back behind the wheel
As the effects of the pandemic impacted the global motor market, our team ran an analysis to understand the patterns of engagement with auto sales content in Italy as part of ‘The changing behaviour series’. When stores reopened we mapped it against foot traffic to car dealerships providing insights for auto brands in the country.
Column – A Resource Guide Into The Current State Of Adtech
If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.
Another day, another article about the end of physical retail… Let’s examine the facts
In less than four months, the COVID-19 pandemic has turned Australia’s supply chain and business processes upside down.
Grocery foot traffic returning to normal in Italy, Australia and the UAE
Consumer foot traffic to grocery shops is returning to normal levels in some markets after the novel coronavirus (COVID-19) outbreak, according to the latest anonymised device tracking from location analytics platform Blis.
