Italy

New Blis report ‘Behaviour change is real: how brands can harness it’

Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.

Control and convenience rule for COVID-19 consumers

Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
The study examined trends in consumer behaviour using location data and mapped these patterns against consumer survey data to understand how brands can better connect with their consumers in the time of coronavirus-related restrictions.

italy-car-covid

The changing behaviour series: Italians back behind the wheel

As the effects of the pandemic impacted the global motor market, our team ran an analysis to understand the patterns of engagement with auto sales content in Italy as part of ‘The changing behaviour series’. When stores reopened we mapped it against foot traffic to car dealerships providing insights for auto brands in the country.  

Column – A Resource Guide Into The Current State Of Adtech

If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.

However, the wheels of innovation and change continue to turn in digital advertising and adtech the monetisation engine of the free and open internet.  Many people simply do not have the time in the current climate to mine the social noise for real information versus sales pitches.

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