Location Advertising

Retrospective Industry Views on MWC 2018

Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT.

How Brands Can Use Location to Ace Back-To-School Ad Campaigns

As the summer winds down, parents are gearing up for back-to-school shopping, and brands are preparing to launch some of the most important advertising campaigns of the year. With the International Council of Shopping Centers (ICSC) predicting the average back-to-school shopper will spend $353.20 in 2017, brands have good reason to boost their media spend.

Giving back during Ramadan

Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.

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