The new Blis mission: to help brands and agencies to target large – scale users in the post cookie world
Read the original article in Italian on La Sicilia here. The new suite of Blis
Blis launches privacy first, location powered products for post cookie targeting
Read the original article on Mobile Industry Eye here. Location-powered advertising firm, Blis, has launched a
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media
From Data Manager Online: Wrong place, wrong time: why ‘bad’ location data could be ruining your marketing campaigns
Read the original article in Italian on Data Manager here. Over the past decade the
Where will location go in 2018?
2017 was a big year for location-based advertising: The IAB released its Location-based Marketing Playbook
Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform
Sydney: 9am, August 1st 2017: Leading location technology company Blis, today announced that after working with Omnicom Media Group (AUSNZ) for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide.
Pokémon Go: The App that Changed the Game for Location-Based Advertising
This time last year, people around the world found themselves riveted to their mobile phones, prowling around parks and walking into pizza shops in hopes of spotting — and catching — wild Pokémon.
Spatial Science
To loosely paraphrase Ian Brown, it’s not just where you are, but also where you’re
The moment for moment marketing has arrived
Consumers are more responsive to personalisation than ever before. From Amazon to Warby Parker, large