From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.
From Mi3: Why shopper affinity will be crucial for brand marketers in a privacy-first world
Bored of the cookie apocalypse yet?
This was the opening question from a client in a meeting this week and it hit home. Yes, because it’s hard to miss the headlines and cookie-chat-fatigue may be setting in. Also, because anyone who works with brands and businesses who advertise is, like my client, probably searching for the stamina and the solutions to go the distance in this new world.
From The Drum: Why shopper affinity will be crucial for brand marketers in a privacy-first world
Despite the recent update from Google pushing back the timeline for the withdrawal of the third-party cookie, brand marketers are still worrying about how this impending change, combined with the many new data privacy restrictions being introduced to iPhones, will impact their ability to target consumers with relevant advertising.
From Progressive Grocer: Retailers recalibrating marketing efforts as shoppers return to stores
New industry survey also confirms the growing importance of omnichannel experiences
From Chain Store Age: Shoppers focused on value and convenience over brand loyalty, says survey
Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.
From AiThority: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
From MarTech Series: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
From Digiday: Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit protections
Why has Google’s plan for life after the cookie been delayed by almost two years? Every answer to that question leads to another query. Few advertisers have been able to test any of the alternatives because there’s been nothing to test. Why not? Because few of the alternatives are ready to be tested, and the bit that can be is so threadbare that marketers wouldn’t learn much. And why is that? Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.
From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.