Getting local: real-world intelligence wins big for Electrolux
Electrolux and Blis campaign earns Street Fight Innovator Award 2019 & OMMA Award Finalist
2020 playbook: a guide for marketers
With misinformation (“fake news!”) at an all-time high, brands are having a difficult time understanding
Blis Releases 2019 Retail State of the Nation
NEW YORK, Oct. 30, 2019 /PRNewswire/ — Blis, the global leader in real-world intelligence, today released the third
Which brands are winning the QSR wars?
The fast food wars are heating up. If you didn’t feel the burn when Popeye’s
The importance of data freshness in predicting customer lifestyle changes
Cultural shifts in today’s consumer behaviors have coincided with an overall decline of traditional shopping
More than half of location-targeted adspend ‘wasted’
Inaccurate or negligent use of location data has resulted in up to 65 per cent
Rely on actual behavior to understand your customers
We’re living in a post-truth world today, and that’s a little alarming. From global government
Fall planning for brands
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
Re-commerce is re-invigorating retail
As brands continue to adapt to fast-changing consumer habits, they’re finding themselves providing unique offerings
