Location data

Blis partners with O2 to bring new behavioural targeting product to the UK

Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments.

IRI: Foot Traffic on the Road to Recovery

Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.

Harnessing the power of behavioural data to understand consumers

At Blis, we’re excited to partner with Skyrise Intelligence, a next generation media planning solution that harnesses telco-powered data to improve marketing effectiveness. We spoke to Ben Wilkins, Board Director, Skyrise Intelligence about the partnership and how understanding consumer behaviour will help advertisers bridge the gap between planning and activation across all channels, at scale. 

Why location and behavioural data are the perfect match

Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting.  But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly. 

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