Good morning, advertisers! The ritual cup o’ Joe returns to NYC and Florida
The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.
The changing behaviour series: Grocers prepare for an Easter feast as foot traffic picks up in the UK
As the UK begins to slowly come out from lockdown, we are seeing some return to nearly “normal” shopping behaviours. We predicted in a recent post in our Changing Behaviour series that Britons would be eager to return to some “real-world retail therapy,” and it seems we were correct. As the number of COVID cases has dropped dramatically, consumers are feeling safer and more comfortable going out to the high street shops.
St. Patrick’s Day celebrations show foot traffic in restaurants and bars returning to pre-COVID levels in key US cities
This blog details how the uplift in foot traffic to bars and restaurants this St Patrick’s Day may indicate a return to normality.
What happens when our common currency becomes uncommon?
Blis’ CTO Aaron McKee gives his take on the post-cookie world and how it will affect the industry at large.
Campaign: Google is not killing ID solutions, but has succeeded in sowing doubt
Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.
Campaign: Ex-Primesight bosses return to media
Naren Patel and Matt Teeman, the former Primesight bosses, have returned to the outdoor advertising sector with a start-up that aims to clean up mobile-based campaigns.
Understanding good vs bad location data
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.
Blis continues to drive Engineering investment in 2021
Blis, the trusted leader in location-powered advertising and analytics, has announced a number of new appointments to bolster the company’s engineering team.
Here 360: How Blis’ CTO has unlocked the power of location data
HERE helps Blis’ CTO deliver location-powered advertising and analytics to help the world’s largest brands reach and engage consumers.
