Fresh from being recently selected by Campaign Magazine as one of the Best Places to work in the UK, we have now been selected to BestStartup’s list of the top 50 the best mobile advertising companies in London to work for or buy from.
Loctite achieves 24.6% sales uplift across Italy by using Blis’ location powered targeting to drive foot traffic into supermarkets
Milan, xx 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of 51% and a sales uplift of 24.6% by encouraging consumers to visit select supermarket stores.
The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.
The changing behaviour series: Grocers prepare for an Easter feast as foot traffic picks up in the UK
As the UK begins to slowly come out from lockdown, we are seeing some return to nearly “normal” shopping behaviours. We predicted in a recent post in our Changing Behaviour series that Britons would be eager to return to some “real-world retail therapy,” and it seems we were correct. As the number of COVID cases has dropped dramatically, consumers are feeling safer and more comfortable going out to the high street shops.
St. Patrick’s Day celebrations show foot traffic in restaurants and bars returning to pre-COVID levels in key US cities
This blog details how the uplift in foot traffic to bars and restaurants this St Patrick’s Day may indicate a return to normality.
Blis’ CTO Aaron McKee gives his take on the post-cookie world and how it will affect the industry at large.
Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.
Naren Patel and Matt Teeman, the former Primesight bosses, have returned to the outdoor advertising sector with a start-up that aims to clean up mobile-based campaigns.
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.