Blis achieves 55.1% store visit uplift for beauty giant COTY
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark.
Blis is now Jeugdfonds Sport & Cultuur’s official media partner
The partnership will help Jeugdfonds Sport & Cultuur expand its advertising reach to support kids across the Netherlands
Blis selected as a top mobile advertising company in London by BestStartup.co.uk
Fresh from being recently selected by Campaign Magazine as one of the Best Places to work in the UK, we have now been selected to BestStartup’s list of the top 50 the best mobile advertising companies in London to work for or buy from.
Loctite achieves 24.6% sales uplift across Italy by using Blis’ location powered targeting to drive foot traffic into supermarkets
Milan, xx 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of 51% and a sales uplift of 24.6% by encouraging consumers to visit select supermarket stores.
Good morning, advertisers! The ritual cup o’ Joe returns to NYC and Florida
The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.
The changing behaviour series: Grocers prepare for an Easter feast as foot traffic picks up in the UK
As the UK begins to slowly come out from lockdown, we are seeing some return to nearly “normal” shopping behaviours. We predicted in a recent post in our Changing Behaviour series that Britons would be eager to return to some “real-world retail therapy,” and it seems we were correct. As the number of COVID cases has dropped dramatically, consumers are feeling safer and more comfortable going out to the high street shops.
St. Patrick’s Day celebrations show foot traffic in restaurants and bars returning to pre-COVID levels in key US cities
This blog details how the uplift in foot traffic to bars and restaurants this St Patrick’s Day may indicate a return to normality.
What happens when our common currency becomes uncommon?
Blis’ CTO Aaron McKee gives his take on the post-cookie world and how it will affect the industry at large.
From Campaign: Google is not killing ID solutions, but has succeeded in sowing doubt
Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.