Places to go, people to see: Smart Trends and People Analysis
2017 was a record year in mobile. UK adults spent 1 hour 59 minutes a
Interview with Gregor Isbister, CEO, Blis
The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided
Exploring Broader Uses for Location Data for Businesses
At Blis, we’re fond of saying that ‘where you go defines who you are.’ While
Why Local Marketers Need Location Data
Quick Service Restaurant chains (QSRs) invest a strong percentage of their sales into marketing. They
Not participating in the World Cup? Here’s how you can still win
By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or
The Industry needs to act together to fix brand safety
Charlie Smith, UK MD at Blis, argues that when it comes to brand safety, advertising can’t survive on good intentions alone. If anyone was in any doubt about the seriousness of the brand safety issue, yesterday’s news that some of the world biggest agency groups had come together to form the The Advertiser Protection Bureau (APB) should make them think again.
Proprietary Research: New Consumer Hierarchy of Needs for Retailers
In Q1, Blis conducted market research through AYTM, speaking with 2000 consumers across the United
Location Data: How we got here
With thanks to IAB’s Mobile Steering Group – in particular Blis, Factual, Google, MediaCom, Oath, Verve, and Weve – for putting their views forward, this article highlights where location data started, what has changed over the years, and what the future looks like.
Enough of Bitcoin, Let’s Talk About Blockchain
Marketers need to have blockchain on their radar. Not only could it provide opportunities for improved transparency and ad delivery verification for brands, but it could also help the wider industry in terms of safety and transparency challenges.