Location data Archives | Page 12 of 14

What Location Strategies Are Major Brands Using To Make Retail Relevant Again?

“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.” The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.

New Blis Whitepaper Reveals Brands’ Confidence in Location-Data to Drive Foot Traffic

Blis (blis.com), the global leader in advanced location data technology, releases today a whitepaper including insights from six leading retail brands. The paper, entitled ‘Transforming Customer Engagement with Location-Based Technologies’, explores the most current thinking on how retail marketers leverage location data to bolster their marketing strategies.

Let’s get Phy-gital: Merging the Physical and Digital to Enhance In-store Experiences

It’s no secret that our physical and digital worlds have been converging for years now.

Precision Matters: The Critical Importance of Decimal Places

As we’ve noted in previous posts, GPS is the Gold Standard when it comes to

How location data can send your campaign in the right direction

From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your parcel to exactly where you are in real time, geo-location technologies are already being put through their paces in South Africa.

Ein Jahr nach Pokémon Go: Das Spiel bleibt Vorbild fürs Marketing

Was bei Pokémon Go funktioniert hat, lässt sich auch für andere digitale Anwendungen einsetzen. Attila Mermer, Managing Director DACH bei dem Location-Data-Spezialisten Blis, formuliert Tipps fürs Marketing:

Despite promise, brands still struggle using location data

Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.

Study: Maroons Fans More Likely To Dual Screen Than Blues Supporters

Location data technology company, Blis, predicts Queenslanders will be more likely to dual screen during State of Origin Game Three on Wednesday night. The prediction follows exclusive research that threw up unique insights into rugby league fans’ media habits.

3 Tips for Guaranteeing Location Data Accuracy

Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.