Spotlight on Data Accuracy and Polygons: With Amy Fox
Celebrated in The Drum as one of 50 women under 30 disrupting the digital space,
After decades of dreaming, indoor location’s time has come
The precise information you need, delivered exactly when and where you need it. Personalized engagement and experiences. Easy step-by-step navigation. These are just some of the things you get with indoor location-based services.
Horseshoes, hand grenades and location data?
I’m sure many have heard this phrase. You either win or you don’t — unless you’re playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.
How to implement a mobile attribution strategy
Consumer behaviour is changing rapidly, driven by digitalisation.