What many marketers may not realize is that location-based intelligence may be a smarter investment in many scenarios – and in almost every scenario, a smart investment in addition to search and social. Where people go, as we say at Blis, reveals a lot about who they are. Location data offers real-world intelligence that is unmatched by other sources. It delivers specific insights that can inform every other marketing channel.
With the summer holiday season around the corner, Blis brings you India traveller insights and data first hand on what’s in it for brands to look out for.
Amsterdam and London – HERE Technologies, a global leader in mapping and location platform services,
Cresce l’offerta di soluzioni in grado di aiutare le azione a capire il rapporto tra
More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering.
Today eMarketer launched a new report titled Location Intelligence 2018: Consumer Behavior, Data Quality and
2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well.
2017 was a big year for location-based advertising: The IAB released its Location-based Marketing Playbook
This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.