Location Intelligence

How Brands Can Use Location Intelligence to Target Travelers

This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.

UK Location Intelligence Veteran Stakes US Claim

“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.

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