Pertinenza, tempestività e contesto sono fondamentali per veicolare un messaggio pubblicitario su mobile affinché risulti
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Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.
From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this top-line guide on where to spend that ad budget during the holiday months.
Brands can now pay per store visit as “physical performance” mobile location ad tech hits the high street. Location intelligence company Blis has launched a mobile advertising product enabling advertisers to drive foot traffic to store, and only be charged for successful visits.