Loyalty

The changing behaviour series: Italians back behind the wheel

As the effects of the pandemic impacted the global motor market, our team ran an analysis to understand the patterns of engagement with auto sales content in Italy as part of ‘The changing behaviour series’. When stores reopened we mapped it against foot traffic to car dealerships providing insights for auto brands in the country.

Loyalty: a view from the consumer

In March 2020 we conducted an online survey with Sapio Research, which asked 2,275 consumers across the UK, Singapore and Australia a series of 25 questions. The aim of the research was to help brands understand customer loyalty from the audience perspective and the factors that influence loyalty.