Mobile Marketing Archives

From Engage: Italians are ready to shop again, especially when it comes to cars

Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.

During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.

From Data Manager Online: Blis Location Powered targeting leads Loctite’s commercial campaign to success

Blis, a leader in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to its Activation suite of products.

From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues

Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.

From Digiday: Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit protections

Why has Google’s plan for life after the cookie been delayed by almost two years? Every answer to that question leads to another query. Few advertisers have been able to test any of the alternatives because there’s been nothing to test. Why not? Because few of the alternatives are ready to be tested, and the bit that can be is so threadbare that marketers wouldn’t learn much. And why is that? Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.

From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues

Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.

Blis hires Elias Psarologos as Head of Sales Australia/New Zealand

Blis, the leading privacy-first location-powered programmatic advertising partner, has today announced the appointment of Elias Psarologos as Head of Sales for Australia and New Zealand.

Blis launches playbook – Preparing for a privacy-first world: your personal guide to getting

No-nonsense survival guide to help brand marketers and agencies navigate potential solutions and ‘perfect storm’

From MTS: Blis To Empower World’s Largest Brands And Agencies To Target Customers At Scale In The Post-Cookie World

Read the original article on Martechseries here. – Blis’ new privacy-first product suite will enable clients

From AdExchanger: Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human

Read the original article on ad exchanger here. Here’s today’s AdExchanger.com news round-up… Want it