From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
From The Drum: This time it’s personal: why advertising has to change
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
New Digital Age: Back to the future: why contextual advertising on its own isn’t enough
Evolving privacy legislation and technical choices being made by key platform players such as Google and Apple are impacting the quantity of data available.