My wish for 2024? Get over the ‘cookieless future’ conversation
Three things to bear in mind to ensure good campaign performance and an excellent start to 2024 according to our CEO, Greg Isbister, and our CTO, Aaron Mckee.
We did it (again!): Blis leads the overall ‘Grand Prix’ for AdNetworks/ Exchanges, DSP and Sales Houses, according to the IPA Digital Media Owners Autumn survey
What a way to wrap up the year! The latest IPA Digital Media Owners survey is out, and according to agencies and digital specialists, Blis ranks first among UK Ad Networks/ Exchanges, DSPs and Sales Houses for overall client experience.
MediaPost Retail Brand Insider Summit
Blis is excited to be a keynote speaker at the upcoming MediaPost Retail Brand Insider Summit on August 20-23 in Lake Tahoe, CA.
Blis is the best media owner to work with, according to the IPA Digital Media Owners Spring survey.
We are proud to announce that Blis has been named the best media owner to work with, according to agencies and digital specialists.
Adapt for now, plan for next
Blis was thrilled to be a keynote speaker at last week’s MediaPost Retail Brand Insider Summit in Hilton Head, SC.
MediaPost Retail Brand Insider Summit
Blis is a sponsor at MediaPost’s Retail Brand Insider Summit on April 16-19.
Five ways historical targeting can help predict future behaviors: Part 3 – competitor conquesting
During the periods of lockdown we witnessed dramatic shifts in consumer loyalty. In the US, in late February, brands were experiencing on average 78% loyalty. During the peak period of early April those figures rose to 90%, indicating that most people were going to one store only to pick up their essentials and didn’t “shop around”.
The new omnichannel normal
Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in.
Retail must connect online and offline
Retail must connect online and offline to map personalized, omnichannel paths to purchase As retailers