Closing the Retailer Purchase Loop: Solving the Challenge of Attribution
You’re on your way to work when you pass a billboard featuring Nike’s newest running
Meet, Greet and Keep: How Mobile Can Help Brands Throughout the Sales Funnel
Our mobile devices give us more than just a way to call or text friends
Embracing the Retailer’s Dream Metric: Cost Per Visit
The twentieth-century American engineer and statistician W. Edwards Deming once said, “Just because you can measure everything,
3 Ways Retailers Can Use Mobile for Effective One-to-one Marketing
Today, mobile devices are like mini retail stores we carry around in our pockets: places
Ace Back-To-School Advertising By Doing your Location Homework
As the summer winds down, parents are gearing up for back-to-school shopping, and brands are
Retailers’ Golden Ticket to Reviving Brick and Mortar Stores
Interested in understanding how to connect mobile experiences to physical stores? Or how mobile can be