Retail must connect online and offline
Retail must connect online and offline to map personalized, omnichannel paths to purchase As retailers
Can Technology Revolutionise Fashion Retail?
London Fashion Week is over – but while the stage lights have been switched off,
Bringing Some Holiday Cheer to Brick-and-Mortar Sales
For brick-and-mortar retailers, this holiday season may or may not be “the most wonderful time of the year,” as the 1963 Andy Williams Christmas standard has it. Location data firm Blis reports that many shoppers don’t plan to spend any more or less on gift buying this year than they did in 2017.
Hierarchy of Consumer Needs: Understanding Your Audience
Whether you have a PhD in consumer psychology or just watched a weekend marathon of wilderness survival shows, you’re likely familiar with Maslow’s hierarchy of needs.
The World Has Changed, So Why Hasn’t Retail?
Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were “broadcasting” at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose.
The ‘Conscious Consumer’—traditional retail rules no longer apply
New research from location data technology firm Blis identifies and defines a new, post-recession consumer type, and offers data-informed insights and recommendations about how brands can build loyalty with them.
Unlocking the New Consumer Hierarchy of Needs
Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them.
Stores and The City: One Size Doesn’t Fit All
New York has long been heralded as the Mecca for consumers and avid shoppers. From
Mastering Consumer Trends: A Global Retail Study
How well do retailers know their customers? You may understand how consumers interact with your