Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were “broadcasting” at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose.
New research from location data technology firm Blis identifies and defines a new, post-recession consumer type, and offers data-informed insights and recommendations about how brands can build loyalty with them.
Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them.
New York has long been heralded as the Mecca for consumers and avid shoppers. From
How well do retailers know their customers? You may understand how consumers interact with your
Halloween is just around the corner, a time when millions of Americans will stock up on candy, costumes, and decorations. What other time of year do families open their doors to share freely with family, friends and, well, total strangers?
Halloween is just around the corner, a time when millions of Americans will stock up
“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.” The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.
It’s no secret that our physical and digital worlds have been converging for years now.