My wish for 2024? Get over the ‘cookieless future’ conversation
Three things to bear in mind to ensure good campaign performance and an excellent start to 2024 according to our CEO, Greg Isbister, and our CTO, Aaron Mckee.
Three things to bear in mind to ensure good campaign performance and an excellent start to 2024 according to our CEO, Greg Isbister, and our CTO, Aaron Mckee.
What a way to wrap up the year! The latest IPA Digital Media Owners survey is out, and according to agencies and digital specialists, Blis ranks first among UK Ad Networks/ Exchanges, DSPs and Sales Houses for overall client experience.
Blis is excited to be a keynote speaker at the upcoming MediaPost Retail Brand Insider Summit on August 20-23 in Lake Tahoe, CA.
We are proud to announce that Blis has been named the best media owner to work with, according to agencies and digital specialists.
Blis was thrilled to be a keynote speaker at last week’s MediaPost Retail Brand Insider Summit in Hilton Head, SC.
Blis is a sponsor at MediaPost’s Retail Brand Insider Summit on April 16-19.
Bored of the cookie apocalypse yet?
This was the opening question from a client in a meeting this week and it hit home. Yes, because it’s hard to miss the headlines and cookie-chat-fatigue may be setting in. Also, because anyone who works with brands and businesses who advertise is, like my client, probably searching for the stamina and the solutions to go the distance in this new world.
Despite the recent update from Google pushing back the timeline for the withdrawal of the third-party cookie, brand marketers are still worrying about how this impending change, combined with the many new data privacy restrictions being introduced to iPhones, will impact their ability to target consumers with relevant advertising.
New industry survey also confirms the growing importance of omnichannel experiences
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