Retail

Unlocking the New Consumer Hierarchy of Needs

Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them.

Local Marketing Tricks and Treats for Halloween 2017

Halloween is just around the corner, a time when millions of Americans will stock up on candy, costumes, and decorations. What other time of year do families open their doors to share freely with family, friends and, well, total strangers?

What Location Strategies Are Major Brands Using To Make Retail Relevant Again?

“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.” The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.

Blis teams up with Unacast to augment location data

Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.

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