Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Maarten Rooduijn as Sr. Sales Manager for Benelux. With over 13 years industry experience working in the region, Maarten joins Blis from JCDecaux, where he was within sales management for the region – growing existing partnerships with media agencies. Prior to JCDecaux, Maarten held different positions during his 8 years at Kinetic (WPP).
Blis is excited to announce the release of our new Consumer Confidence Pulse, which highlights the latest data for consumer mood and movement in key retail and lifestyle sectors. This updated “Pulse 2.0” is featured on a new dashboard that will be updated monthly. The insights can be accessed on the dashboard at any time.
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
Kraft Heinz and Publicis Commerce achieve media first in The Netherlands with Blis’ new Habits to Home Targeting
Kraft Heinz is the first company in the Netherlands to deploy the new Habits to Home Targeting product from Blis, the location-driven advertising and analytics partner. The activation resulted in approximately 1,000 incremental supermarket visits over two weeks and an uplift of 77.19%, more than double the FMCG benchmark.
Six months on from the first coronavirus case in the country, safety measures, social distancing and working from home still pervade. Throughout the period car dealerships across the country remained open and in this post from The changing behaviour series we examine the patterns of behaviour of Dutch consumers visiting auto dealerships across the country.