The Rise of Techlash: It’s Time to Focus on Transparency
Tom Donohue, president and CEO of the U.S. Chamber of Commerce began the year warning
How to clean your dirty data
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise
Blis partners with Moat to offer full transparency with In-App Viewability and Attention Analytics
Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.