Inaccurate or negligent use of location data has resulted in up to 65 per cent
And that’s a wrap on our Get real with Blis education week. As we’ve seen
On day 4 of our Get real with Blis educational week, we’re looking at Blockchain
On day 3 of our Get real with Blis education week, we’re looking at data
Blis is the first global location intelligence company to offer independent location data verification by Location Sciences
Blis and Location Sciences announce alliance to drive data verification and transparency in the advertising
Ad blocking will force marketers not only to make ad formats less intrusive, but also
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day.
Online privacy is a topic that everyone is talking about right now, but the general belief that consumers are unaware of how their personal information is being shared by technology providers may be outdated. New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness.
This year has sparked consumer awakening leading to hyper-awareness of how personal data is being