Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT.
With video playing a dominant role in today’s ever-growing advertising armoury, Jamie Hall, Creative Manager,
Is it love you’re after? Or just a good time? Video can consume you and