Study from Blis found that in-store browsing was the number one way consumers discovered new products. The post Report: Stores still critical in consumer purchase journey, above TV and social appeared first on Marketing Land.
A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the same time, the study confirms the complex, multichannel and category-dependent nature of shopping today.
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data
“By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion,” says Gil Larsen, VP Americas at Blis.
Blis launched a new research report today titled, “Locating Decisions: A Marketer’s Guide to Re-Navigating
Nearly half of today’s retailers are using location-based insights for real-time contextual targeting and enjoying a bigger lift in traffic, customer conversion and digital initiatives.
Concepts TV wins a bronze Telly Award in the online commercials – computers/information technology category for its Onkyo Google commercial. Telly Awards are given to those who create excellent work across multiple platforms.
WBR Insights and Future Stores’ Driving In-Store Traffic and Purchases Through Digital Channels looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook.
In conjunction with the launch of our new white paper, “Driving In-Store Traffic & Purchases
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653