THE TELCO DSP

THE TELCO DSP

The UK’s largest verified advertising dataset, delivering real-world results at unmatched scale

More Telco than any other DSP

More Telco than any other DSP

Blis offers access to the largest verified telco advertising dataset in the UK, bridging online behaviour and real-world actions.

90

%

Coverage of UK

mobile subscribers

Coverage of UK 
mobile subscribers

The largest 
verified advertising dataset in the UK

The largest 
verified advertising dataset in the UK

Underpinned , verified and powered by T-Mobile

133

million US subscribers

The USA’s largest

5G

network

133 milling US subscribers
The USA’s largest 5G network

Why advertisers choose Blis

Why advertisers
choose Blis

A full picture of the internet, beyond just ad-funded environments

A complete online and offline view of your audience

Reach incremental audiences that others miss and deliver better performance

We are the only DSP able to combine online behaviour data with Real-world movement 
& spending habits

We are the only DSP able to combine online behaviour data with real-world movement & spending habits

Online Behaviour

Apps usage patterns reflect high-intent interests and habits
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Real-world movement data

Where people go is a clear signal 
of who they are

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Data is unified in
Audience Explorer

Consumer spend

Past purchase behavior is the most direct link to future buying decisions

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Lifestyle & Demographics

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Lifestyle &
Demographics

Understand who they are, their interests, and how they live

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Data is unified in
Audience Explorer

Activate using Blis' proprietary technology to unlock incremental audiences and performance

Engage incremental audiences in environments other platforms can’t see
Engage incremental audiences in environments other platforms
can’t see

&

Deliver better performance

proven by

Deliver better performance

proven

by

Measure one unique audience across all channels easily proving real advertising impact

Compare areas exposed to your ads with similar holdout areas to see if they drove more real-world actions like sales, footfall, or brand uplift.

Smart Holdout Groups

We're always onto something

We're always onto something

Blis CPO Amy Fox: “New AI planning tool makes audience discovery easy”
3 min read time
Redefining Audience Discovery: A New Chapter with T-Mobile Advertising Solutions
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Now live: Announcing T-Mobile data in the Blis DSP
3 min read time
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