From Progressive Grocer: Retailers recalibrating marketing efforts as shoppers return to stores
New industry survey also confirms the growing importance of omnichannel experiences
New industry survey also confirms the growing importance of omnichannel experiences
Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
Why has Google’s plan for life after the cookie been delayed by almost two years? Every answer to that question leads to another query. Few advertisers have been able to test any of the alternatives because there’s been nothing to test. Why not? Because few of the alternatives are ready to be tested, and the bit that can be is so threadbare that marketers wouldn’t learn much. And why is that? Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.
With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
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