Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis.
The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction…
The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019,
Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.
During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.
Blis, a leader in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to its Activation suite of products.
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.
Bored of the cookie apocalypse yet?
This was the opening question from a client in a meeting this week and it hit home. Yes, because it’s hard to miss the headlines and cookie-chat-fatigue may be setting in. Also, because anyone who works with brands and businesses who advertise is, like my client, probably searching for the stamina and the solutions to go the distance in this new world.
Despite the recent update from Google pushing back the timeline for the withdrawal of the third-party cookie, brand marketers are still worrying about how this impending change, combined with the many new data privacy restrictions being introduced to iPhones, will impact their ability to target consumers with relevant advertising.
New industry survey also confirms the growing importance of omnichannel experiences
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