IPA Bellwether Report – industry reaction
Read the original article on Mobile Marketing Magazine here. We asked the industry for reaction
Why it’s time to develop a new affinity with audience modelling
Read the original article on NewDigitalAge here. Traditional ‘lookalike’ audience modelling has always had something
What happens when our common currency becomes uncommon?
Read the original article in Italian here. The common currency that has been used consistently
NDA Meets: Greg Isbister, CEO, and Amy Fox, Product Director at Blis
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Upcoming disruption to frequency capping illustrates the massive changes about to hit the industry
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Don’t Freak: Here’s why location-powered advertising won’t get lost in the current cookie storm
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Blis launches playbook – Preparing for a privacy-first world: your personal guide to getting
No-nonsense survival guide to help brand marketers and agencies navigate potential solutions and ‘perfect storm’
Blis To Empower World’s Largest Brands And Agencies To Target Customers At Scale In The Post-Cookie World
Read the original article on Martechseries here. – Blis’ new privacy-first product suite will enable clients
Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human
Read the original article on ad exchanger here. Here’s today’s AdExchanger.com news round-up… Want it
