location

From New Digital Age: Freedom day poses a unique opportunity for brands to become an integral part of the return to public spaces

Last week, all restrictions in England put in place to stop the spread of Covid-19 were lifted and industries that previously had remained closed or were severely restricted are now allowed to reopen again. What’s more, the latest IPA Bellwether report anticipates a much stronger expansion in GDP this year and predicts there will be a brisk recovery in household spending as a result of consumers saving during the lockdowns.

From New Digital Age: Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis dissect the findings of the IPA Bellwether

Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis.

From Mobile Marketing: IPA Bellwether Report – industry reaction

The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction…

From Exchange Wire: IPA Bellwether Report Q2 2021: Budgets increase for first time since 2019

The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019,

From Engage: Italians are ready to shop again, especially when it comes to cars

Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.

During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.

From Data Manager Online: Blis Location Powered targeting leads Loctite’s commercial campaign to success

Blis, a leader in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to its Activation suite of products.

From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues

Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.

From Mi3: Why shopper affinity will be crucial for brand marketers in a privacy-first world

Bored of the cookie apocalypse yet?

This was the opening question from a client in a meeting this week and it hit home. Yes, because it’s hard to miss the headlines and cookie-chat-fatigue may be setting in. Also, because anyone who works with brands and businesses who advertise is, like my client, probably searching for the stamina and the solutions to go the distance in this new world.

From The Drum: Why shopper affinity will be crucial for brand marketers in a privacy-first world

Despite the recent update from Google pushing back the timeline for the withdrawal of the third-party cookie, brand marketers are still worrying about how this impending change, combined with the many new data privacy restrictions being introduced to iPhones, will impact their ability to target consumers with relevant advertising.