Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.
Blis, a player specialized in privacy first and location-powered programmatic advertising, has formalized the appointment of Pietro Ronchetti as Country Manager Italy.
Blis, a company specializing in “privacy-first and location-powered” programmatic advertising solutions, has announced the appointments of Pietro Ronchetti as Country Manager Italy and Andrea Stederini as Group Head of the Rome office.
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt
Campaign UK’s Best Places to Work 2021 list is out… This prestigious awards programme identifies, recognises and honours the best places of employment in the marketing, advertising and media professions – and we made it!
Read the original article on Mobile Marketing Magazine here. We asked the industry for reaction
Read the original article on NewDigitalAge here. Traditional ‘lookalike’ audience modelling has always had something