We are in the midst of change, driven more by uncertainty than precedent: What is coronavirus? How can I catch it? Have I already got it? How do I know if I’ve got it? What should I do if I’ve got it? What should I do if I haven’t got it, and don’t want it? How many toilet rolls should I buy?
Knowing where an audience is and understanding its behaviour is key to planning a digital
Last week, Blis presented at the IAB’s DOOH Seminar. Coming into the event with an
For decades, traditional market research was the de facto method of understanding behaviour, superseding instinct.
Alex Wright is the Head of Insight at location data and intelligence specialist Blis. For
For retailers, the holidays seem to start earlier and earlier every year, with some retailers
There’s an easy answer here, and a harder one. The easy answer is to achieve
At Blis, we’re fond of saying that ‘where you go defines who you are.’ While
You might remember that back in December 2017 we launched our Smart Trends tool, an