Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.
How do voice activation services affect location data’s relationship with advertising and marketing? Voice activations
Smart Trends lets you look at foot traffic volume by brand, by store, or by very tight local areas, and allows you to quantify the relative importance of different factors, such as competitor proximity, store size, or number of stores around the country.
Economic indicators suggest that consumer caution looks set to increase. This means being top of
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Alex Wright, Head of Insights at Blis, is about to celebrate his one year anniversary
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The tables have turned: The Hunted has become The Hunter. The balance of power started