In this post from ‘The changing behaviour series’ we look at what Lockdown 2.0 means for retailers in the UK.
We know that foot traffic reflects consumer confidence and so, we launched the Blis consumer confidence pulse. It’s an interactive tracker that gives us a read on consumer sentiment which we can use to supplement our consumer movement data and retail foot traffic to get a more holistic view of the current state of play.
With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).
This blog post is a collaboration between market research firm, GlobalWebIndex (GWI) and location advertising and analytics company, Blis, and it reveals the answers to these questions by comparing what people say (in consumer research) vs what they do (in the real world).
Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.
From a distance the signs are indicating that this will look like a rapid recovery for the UK economy, with Andy Haldane, Economist at the Bank of England saying, “The recovery in the UK is coming ‘sooner and faster’ than expected, leaving us optimistic for a V-shaped bounceback”. However, while we’re in the thick of it, expect a series of interruptions and false starts until the risk of additional spikes and waves of COVID-19 reduces and further lockdowns become more remote.
For more than 100 days the UK has been under various states of lockdown. Over the last number of weeks those lockdowns have eased significantly, with non-essential retail opening mid-June and pubs and hospitality this past weekend.
With so many uncertainties, the question to ask isn’t what will change in three- to six- months’ time but what won’t change. What are the inherent human truths that underpin behaviour and decision-making?
The COVID-19 crisis has disrupted the way we live, work and play. It’s also impacted national economies of countries around the world and in turn the personal finances of individuals. Decision making has changed and household budgets are tighter. In the UK alone 40% of the working population is currently furloughed or unemployed.