Article
Alex Wright

The changing behaviour series: capturing the pulse of consumer sentiment

We know that foot traffic reflects consumer confidence and so, we launched the Blis consumer confidence pulse. It’s an interactive tracker that gives us a read on consumer sentiment which we can use to supplement our consumer movement data and retail foot traffic to get a more holistic view of the current state of play.

Article
Alex Wright

Holiday shopping seasons like never before – how can brands plan?

With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).

Article
Alex Wright

Confidence in the time of COVID-19

Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.

Article
Alex Wright

The changing behaviour series: webinar – The incremental lifting of lockdown in the UK

From a distance the signs are indicating that this will look like a rapid recovery for the UK economy, with Andy Haldane, Economist at the Bank of England saying, “The recovery in the UK is coming ‘sooner and faster’ than expected, leaving us optimistic for a V-shaped bounceback”. However, while we’re in the thick of it, expect a series of interruptions and false starts until the risk of additional spikes and waves of COVID-19 reduces and further lockdowns become more remote.

Article
Alex Wright

The changing behaviour series: webinar – Consumer vs. confidence

The COVID-19 crisis has disrupted the way we live, work and play. It’s also impacted national economies of countries around the world and in turn the personal finances of individuals. Decision making has changed and household budgets are tighter. In the UK alone 40% of the working population is currently furloughed or unemployed. 

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