Amy Fox

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Build Customer Loyalty During the Holidays: Start at Thanksgiving

For many retailers, the holiday season starts after Thanksgiving—the day after, to be exact. On

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New Collaborations to Improve Measurement of In-Store Sales

Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to

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How Blis Filters Bad Data

As we’ve underscored in previous posts in this series, bad data is an ongoing concern

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Why Being Unique Matters in Location Data

At Blis, we generally only approve a small percentage of the location data that comes

White Paper

Let’s get Phy-gital: Merging the Physical and Digital to Enhance In-store Experiences

It’s no secret that our physical and digital worlds have been converging for years now.

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Precision Matters: The Critical Importance of Decimal Places

As we’ve noted in previous posts, GPS is the Gold Standard when it comes to

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Dmexco: En route to Cologne, not a Ben Folds song in sight

So Dmexco is coming up, and as an Adtech Exec I still find this to be the best trade show for cementing existing relationships and building new ones. Usually done whilst queuing for bratwurst of course.

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Centroids: The Good, The Bad, and the Highly Imprecise

As discussed in our previous blog post , Blis is incredibly selective with respect to

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How to Avoid Bad Data

As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we