
The How/Why Behind Storing Device IDs
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
Marketers may assume that the location data they purchase is fresh from the source, but
Last May, Blis headlined MediaCom APAC’s inaugural tech event BLINK_live as a main sponsor. Blis
The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.
A Mobile Guy at a Mobile Conference Listening to Content on Mobile – Thoughts from
Across the world, mobile is our primary device. For browsing online or talking to friends,
Why I think the industry is not ready to bill off the viewable impression in
The GDPR isn’t some former East European Communist State. It’s an extensive piece of legislation
In our second post of this series, “Which Data Source is Best? SDK vs. Bid
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653