Workshop: La misurazione di Blis powered by Mastercard, per connettere campagne online e vendite offline
Misurare l’effettivo impatto del digitale sul mondo fisico resta una delle maggiori sfide del marketing
The home improvement boom and the toolbox needed for best-performing campaigns
To assist marketers in planning home improvement campaigns for 2024 and beyond, we used Blis Audience Explorer to analyse 2023 footfall and audience data across the UK, Netherlands, Spain, and Italy.
Making wishes come true: Blis and Brooks partner for Milan Relay to support Make-A-Wish charity
On April 7th, the Blis Italy team joined the Milan Relay Marathon, making a positive impact by supporting Make-A-Wish by teaming up with Brooks. Together, we showcased the power of collective efforts in building a better world for those in need.
Blis joins the Italian Osservatorio Internet Media conference on the evolution of measurement models
At the recent Osservatorio conference, Andrea Savarino, Insights Lead at Blis, discussed the pressing need for a unified audience-centric measurement strategy in overcoming industry measurement challenges. He proposed comparing ad impact on exposed versus unexposed audiences, aligning with Blis’ Smart Holdout Groups for direct attribution of advertising to real-world outcomes.
#InspireInclusion series: featuring Becky Martin
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
#InspireInclusion series: featuring Kelly Jacobson Collins
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
#InspireInclusion series: featuring Sadie Teasdale
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
The three golden tips for grocery brands in the UK
With brand loyalty under threat, understanding what really matters to customers is the only way to stay relevant.
I rest my suitcase: staycation is no longer a replacement for longer trips, it’s a bonus!
After two years of travel restrictions, UK audiences continue to holiday domestically.