Why footfall is an important metric for FMCG brands
As an FMCG brand, you live and die by your distribution, if you aren’t available […]
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Insights
Taking a cue from DTC brands to appeal to a generation raised on Amazon
Today’s most successful DTC brands like Warby Parker, Rent the Runway and Casper have created
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Sharing is Caring: The Measurable Value of Customer Promiscuity in a Slow Auto Market
In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands
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The Vue on Location
If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.
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Blis Research: The Real Retail Story in Australia and Singapore
For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.
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How to use localized approach to build real connection
Consumers today have higher expectations from the brands that they choose to engage with. They
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Mobile plays a vital role in the UK car shopper’s journey
Download your copy of our State of the Nation: Auto UK whitepaper today! The buyer’s
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How Real-World Intelligence Empowers Marketers
As humans, we create our own realities based on what we show, say and do.
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Engaging Consumers in Italy: Marketers, ensure your data is accurate, precise and high-quality
Over 90 percent of the population in Italy has a mobile phone; 71 percent of