Blis CPO Amy Fox: “New AI planning tool makes audience discovery easy”
Blis recently launched Blis AI, a new AI-powered planning tool that turns a brief into qualified audiences ready for omnichannel activation, without relying on identifiers. Using natural language inputs, Blis AI translates a simple campaign brief into ready-to-activate audience recommendations, each based on a dynamically assembled range of audience inputs and backed by transparent rationale. Built ...
Redefining Audience Discovery: A New Chapter with T-Mobile Advertising Solutions
Today marks another exciting milestone for Blis. I’m pleased to share that we’ve integrated T-Mobile Advertising Solutions’ app ownership and app engagement data directly into the Blis platform. This powerful addition combines T-Mobile’s premium app insights with our real-world movement data and verified transactions – giving advertisers a complete, privacy-safe view of audiences across both ...
Now live: Announcing T-Mobile data in the Blis DSP
New York, NY – September 10, 2025 – Blis, the omnichannel demand-side platform built for precision at scale, today announced the launch of T-Mobile Advertising Solutions’ app ownership and app engagement data within the Blis platform. The integration gives advertisers access to one of the most accurate and powerful datasets in digital marketing, redefining how ...
5 real challenges media teams face and how to solve them
Media agency life can feel like a constant balancing act. You’re under pressure to deliver performance, justify spend, meet privacy regulations, and tie every impression to a business outcome, all while platforms shift, clients demand more, and budgets stay flat. That’s exactly why Blis brought together leaders from Mastercard and Circana for a panel discussion ...
Geography: Media’s Rosetta Stone Connecting Attention to Action
In today’s post-cookie world, marketers are facing an identity crisis. But the solution might be hiding in plain sight! The Day That Marketers Dream Of (but struggle to realise) Confession: I’ve got an embarrassing habit. Don’t judge me, but the first thing I do when I wake up is scroll through the Daily Mail for ...
What AI looks like when it works: Lessons from Cannes
At Cannes, AI was everywhere in conversation, yet rarely grounded in reality. Blis set out to change that. President Alex Boras moderated a panel featuring senior marketers who have been exploring practical applications of AI long before the advertising community descended on the Croisette. In the session, a different kind of dialogue took shape: one ...
Blis Joins PMG’s Alli Marketplace as Launch Partner, Ushering in a New Era of Intelligence-Led Advertising Access
Blis, the leading provider of privacy-first location-powered advertising solutions, is proud to announce its role as a launch partner in PMG’s new Alli Marketplace — an industry-first martech app exchange unveiled today at Cannes Lions 2025. With this integration, marketers can now activate Blis’ AI-driven, intelligence-based targeting solutions directly within PMG’s Alli marketing operating system, ...
Blis Response to Google’s Cookie U-Turn: Why It Doesn’t Change a Thing
The ad tech world has spent years reacting to shifting deadlines, half-launched APIs, and evolving strategies from one of the industry’s most powerful players. And now, days after Google’s historic monopoly ruling, it’s unclear if this is a deliberate retreat or simply a delay while the dust settles. Either way, the message is clear, cookies ...
T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions
Adding Vistar and Blis to T-Mobile’s Advertising Solutions business strengthens the Un-carrier’s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers BELLEVUE, Wash. — March 5, 2025 — T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions ...
T-Mobile Acquires Blis to Expand Advertising Capabilities and Accelerate Growth
Today marks an exciting new chapter for Blis. I’m happy to share that Blis has been acquired by T-Mobile, one of the largest advertisers in the U.S. T-Mobile announced at the same time that it has closed its acquisition of Vistar Media, a leader in programmatic digital-out-of-home advertising. As part of the newly expanded T-Mobile ...