To read the full release in B&T, click here. 

The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences and the virtues of privacy-first solutions that don’t rely on IDs to achieve accuracy at scale.

Changes to IDFAs and cookies have fundamentally impacted the ad ecosystem, from planning to targeting and measuring campaigns.

The new e-guide looks at data from the UK, Europe, United States, Australia and New Zealand to demonstrate that almost half of the digital addressable audiences on mobile – and nearly half on desktop – are being missed due to IDs.

Continue reading the news in B&T.