Case study: Plant-based meat alternative

Plant-based meat alternative

Brand challenge

Drive trial and awareness of the brand across an omni-channel path to purchase at select Sobey’s and Loblaw’s Canada locations.

Highlights

237%
uplift to store visitation
.90%
Foot-throught rate

Solution

Utilise a combination of dynamic, real-time and historic targeting strategies to:

  • Reach shoppers at or in proximity to select Sobey’s and Loblaw’s stores to drive in-store visitation and influence purchase.

  • Retarget high-propensity shoppers to increase awareness and drive them back into select locations and influence purchase.

  • Expand brand outreach and footprint to drive household penetration and reach net new customers.

Results

  • The campaign out-performed the CTR Benchmark of .25% with an overall CTR of .27%.
  • The targeting mix produced an outstanding 237% uplift from over 28K incremental store visits, showcasing that using a mix of targeting strategies increases brand awareness for the brand.
0.27%
CTR
41K
Total store visits
.90%
Foot-throught rate
5.9M Total impressions
237% Uplift to store visitation
28k Incremental store visits

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