Case study: Multivitamin brand

Multivitamin brand

Brand challenge

To drive awareness of an Australian multivitamin brand to ultimately influence consideration and encourage purchase of the product in-store.

968k
Impressions

92_%
Overall footfall uplift

Blis utilised our Audience Explorer tool to uncover and reach three key segments for the multivitamin brand:

Families with children at home, P25-54
Households that spend on the VMS category using Roy Morgan’s data
Families with children at home, P25-54 that are frequent spenders at pharmacies (Mastercard data)

: 82,808 Exposed unique visits
92% Overall store visit uplift
10.4% Overall iFTR
$0.16 Cost per visit

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