Multivitamin brand

Brand challenge

To drive awareness of an Australian multivitamin brand to ultimately influence consideration and encourage purchase of the product in-store.

Highlights

968k
Impressions
92%
Overall footfall uplift

Solution

Blis utilised our Audience Explorer tool to uncover and reach three key segments for the multivitamin brand:

  • Families with children at home, P25-54

  • Households that spend on the VMS category using Roy Morgan’s data

  • Families with children at home, P25-54 that are frequent spenders at pharmacies (Mastercard data)

Results

968k
Impressions
6.4K
Clicks
0.66%
CTR
2.72%
Ad size with the highest CTR – 320x480
82,808 Exposed unique visits
92% Overall store visit uplift
10.4% Overall iFTR
$0.16 Cost per visit

Relevant case studies:

Hasbro Christmas campaign
3 min read time
MaxFactor – Coty & Publicis Groupe
3 min read time
Travel company
1 min read time
Plant-based meat alternative
1.5 min read time
Wine brand
2 min read time
Multivitamin brand
2 min read time

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